In its “Preventing Crises, Resolving Conflicts, Building Peace” guidelines, the Federal Government has committed to “expand its communication activities in order to explain its engagement to the public, to point out the opportunities and limitations of this engagement, and to actively reach out to the media in Germany and in the field”. Nonetheless, the theme of civilian crisis prevention still rarely features in public media. Public communication is still a strategic challenge for the Interministerial Steering Group for Civilian Crisis Prevention. Hence, the Advisory Board’s “Public Communication” working group is addressing the question of how the Federal Government’s civilian crisis prevention work can be communicated more effectively. What are the deficits, but also, where is the potential? Which additional communication tools and channels should be employed? Which examples of best practice by other actors can be drawn upon in order for the Federal Government to learn how to communicate better?
The aim is to explore these questions in the example of the German engagement in Mali. To this end, the working group has commissioned a media resonance analysis, which is currently being conducted by the agency “menschen für medien”. The working group members developed the conceptual framework in a digital workshop discussion entitled “Kommunikation in der Krise: Deutschlands Engagement in Mali” [Communication in Crisis: Germany’s Engagement in Mali] with practitioners from the media and civilian crisis prevention. Furthermore, representatives of the working group regularly participate in the meetings of the interministerial working group “Communication”.